Food LionSupplier Diversity
What We Need To Know
Your introductory package and subsequent presentations will need to address certain points, based on the type of product or service you offer. There are three categories: Resale Suppliers, Construction Companies and Other Companies.
Resale Suppliers
- Product Description
Briefly describe your product. Are there any unique characteristics that differentiate your product from competitive brands? - Competition
What is your reference brand? Is your product comparable to any existing brand? Include your cost and recommended retail and compare this to your main competitor's. - Consumer Profile
What are the characteristics of your target audience? Include demographic profiles. - Marketing
How do you plan to promote your product? Will you have quarterly promotions, advertising, consumer events? Where should your product be located in the store? - Distribution
How will your product be delivered to the store? Will it be directly delivered to the store or to one of our distribution centers? - Performance Reviews
How will you monitor your product's performance? What are your sales expectations? How will you evaluate the success of your product?
Construction Companies
- Are you a large general contractor who constructs buildings or a smaller maintenance general contractor?
- If you are a large general contractor, please attach and return an AIA form.
- If you are a small contractor, please submit a list of references.
Other Companies
- If you do not fit either of the above categories, submit a company resume listing the services you provide.
- Submit a list of customer and financial references.
